When two companies with a shared vision come together, more than just a product is created. Something with character, depth, and real substance emerges. That's precisely what connects us as THORALM Manufactory with the long-established Hotel Goldener Hirsch Salzburg. A partnership that combines alpine heritage, uncompromising quality and genuine hospitality at the highest level.
Shared values as a foundation
What unites us is not a short-term collaboration, but a shared philosophy. Both the Goldener Hirsch and THORALM stand for artisanal perfection, authenticity, and deep roots in the region. We believe in products with provenance, honest ingredients, and enjoyment that doesn't need to be loud to make an impression.
This attitude has given rise to a partnership that doesn't preserve tradition, but rather builds upon it. With respect for what exists and the courage to create something new.
THORALM Mulled Gin. Exclusive winter enjoyment with character
The centerpiece of our collaboration is a shared product of enjoyment. THORALM Mulled Gin. An exclusive edition that combines our award-winning London Dry Gin base with fine alpine herbs and warming winter aromas.
Cinnamon, star anise, and fruity nuances meet alpine clarity. The result is not a classic mulled wine or a simple winter drink, but a unique distillate. Elegant, balanced, and surprisingly complex. A product that unites alpine purity with the refined elegance of Salzburg's old town.
An experience. At the Golden Stag and beyond.
THORALM mulled gin is not a mass-produced product. It is intentionally experienced where enjoyment is celebrated. At the Bar of the Golden Stag or directly in the hotel shop. In an environment that makes warmth, style and history palpable.
Especially during the colder months, the character of our mulled gin truly unfolds. When Salzburg transforms into a stage for lights, music, and encounters, THORALM mulled gin represents a moment of reflection. A conscious enjoyment that connects people.
A winter treat, also available in a glass at home.
A special expression of this partnership is the jointly developed THORALM Glühsecco. A sophisticated winter variation that demonstrates the versatility of our mulled gin.
Quick recipe for THORALM mulled sparkling wine
* 70 ml THORALM Mulled Gin
* 70 ml freshly squeezed orange juice
* 70 ml Prosecco
* Cinnamon stick for garnish
Pour into a glass, well chilled, and serve in style. A winter drink with lightness, elegance, and alpine character. Perfect for special evenings, even outside of Salzburg.
More than a product. An attitude.
For us at THORALM, this collaboration is a clear statement. We believe in partnerships that make sense, in places that share our values, and in products that tell stories. The Goldener Hirsch is not just a hotel, but a piece of Salzburg's identity, just as our manufactory is an expression of Alpine craftsmanship.
This combination is what makes THORALM Glühgin what it is: a distillate with origin, with ambition, and with soul.
Looking ahead
Our collaboration with the Hotel Goldener Hirsch Salzburg is not an end, but a beginning. It demonstrates what modern enjoyment can look like when tradition and innovation work together as equals.
We are proud of this partnership. And we invite you to experience it for yourself. In the heart of Salzburg. Or in your own glass.
